eShops from Innovation21c

eShops from Innovation21c

We have considerable experience in the development and operation of state-of-the-art eShops.

You may already be familiar with the popular eShops we have developed for our sister company 4children2enjoy Ltd. We also operate a US dollar website for them at www.knexusergroup.com.

In addition, we design and develop eShops for other organisations, in the private, public and voluntary sector.

In our experience, very large organisations manage quite well with a large eShop that consists of page after page of products for sale, with customers driven to the site by a huge marketing budget.

Many other organisations, however, who adopt this simplistic approach to ecommerce become very disappointed and disillusioned by the volume of business that their eShop generates.

We believe that there should be much more to an eShop than simple listings of products.

Most of our eShops contain large volumes of free content, which drives new visitors to the site, encourages them to return time and again, and ensures that they actually enjoy their online visits. See www.constructionkits2enjoy.org.uk for examples of this approach.

We are also expert at adding value to the products sold in our eShops, for instance by providing both free and chargeable downloads relating to the product. This helps to give customers an incentive to buy in our eShops, rather than source their requirements elsewhere. See www.knexusergroup.org.uk for examples.

All the eShops we develop are based upon Actinic, the most popular UK eShop development package.

This ensures that they are all based upon tried and tested software, with an excellent reputation for efficiency and security.

The link at bottom of this page may be used to find out more about Actinic.

Please if you would like to discuss whether an eShop developed for you by Innovation21c might benefit your organisation.